Given that I am considering a kickstarter campaign,This has given me a bunch to think about.
Originally posted on paidContent (old):
So, you want to Kickstart a book? In August 2012, our company Book Riot successfully funded a $25,000 Kickstarter campaign for “Start Here: Read Your Way Into 25 Amazing Authors,” a survey of works from a wide range of genres, from classics to contemporary fiction to comics (you can buy it here!). It was a learning experience, and one that Book Riot will certainly repeat.
That said, lest anyone think crowdsourcing is the path to instant publishing fame, dust off your business, promotion, and logistics skills and read on for our experience. The bottom line is that you better prepare to get scrappy.
Step 1: The Business
One of the primary advantages of Kickstarter is that it provides a platform to test the viability of a project with nominal upfront cost – the marketer in me loves this. But more than testing viability, Kickstarter also gives you the freedom to…
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